Privacy Policy

Last updated: 28 October 2026

1. Who we are

Relevance Consulting (ريلفانس كونسلتينج) is a limited liability company registered in Riyadh, Kingdom of Saudi Arabia, Commercial Registration No. 7054593012 (“Relevance”, “we”, “us”). We are the controller of the personal data described in this policy.


Contact for any privacy matter: info@relevancesa.com · +966 56 564 6116

2. What this policy covers

This policy explains how we handle personal data collected through relevancesa.com (English and Arabic) and through enquiries you send us by email or phone. It is issued in line with the Personal Data Protection Law of the Kingdom of Saudi Arabia and its Implementing Regulations.

3. The data we collect and how

  • Contact form: your name, email address, phone number, the service you are interested in, and your message. Fields marked as required are needed for us to reply. If you do not provide them, we cannot respond to your enquiry.

  • Guide Library forms: your name, company, position, work email and mobile number, the guide you request, and whether you agree to be contacted by a Partner. All fields except the Partner-contact choice are required to receive a guide. We keep a record of each guide you download, so that we know which of our guides you have read.

  • Remembered details (optional): if you tick "Remember my details on this device", your browser keeps your form details so the next guide form is filled in for you. They stay in your browser, are not cookies, and you can clear them at any time by unticking the box or clearing your browser data.

  • Correspondence: what you send us by email or phone, and the details needed to arrange a meeting with you.

  • Website statistics: our website host provides us with aggregate statistics such as pages viewed, approximate country and device type. These statistics do not use cookies or persistent identifiers, and we cannot identify you from them.

  • Campaign details: if you reach our site through a link with campaign tags (such as utm_source or utm_campaign), we record those tags and the page you first landed on with your enquiry, so we know which channel brought it. Your browser keeps them only for your visit; they are not cookies.


We do not ask for sensitive data (such as health, religious or financial account information). Please do not include it in your message.

4. Why we use your data and on what basis

  • Replying to your enquiry and arranging a meeting: your consent, given on the contact form.

  • Giving you the guide you request and keeping a record of the guides you have downloaded: your consent, given on the guide form.

  • A Partner contacting you about the subject of a guide: your separate consent, given by ticking the optional Partner-contact box. Without it, we will not contact you.

  • Preparing a proposal and delivering services you request: taking steps at your request before entering into, and performing, an agreement with you.

  • Keeping records required by law: compliance with our legal obligations.


We do not send marketing messages unless you separately agree, and you can opt out at any time. We do not make decisions about you based solely on automated processing.

5. Who we share it with

  • The Partners of Relevance Consulting who handle your enquiry.

  • Service providers that process data on our behalf and only on our instructions: our website and form host (Framer) and our email, calendar and file storage provider (Google Workspace).

  • Public authorities, where the law requires it.


We do not sell your personal data or share it for advertising.

6. Transfers outside the Kingdom

Our website host and email provider may store or process data on servers outside the Kingdom of Saudi Arabia. Where this happens, we transfer only what is needed and rely on the grounds and safeguards permitted by the Regulation on Personal Data Transfer outside the Kingdom.

7. Storage, security, retention and destruction

  • Your data is kept in secured business accounts, with access limited to the Partners who need it.

  • Enquiries and guide requests that do not lead to an engagement are kept for up to 24 months after our last contact with you, then destroyed.

  • Records relating to an engagement are kept for as long as the engagement requires and for any period required by Saudi law.

  • When data is no longer needed, we delete it from our systems so it cannot be recovered, or anonymise it so it no longer identifies you.

8. Your rights

Under the Personal Data Protection Law, you have the right to:


  • be informed about how your data is collected and used;

  • access your personal data;

  • obtain a copy of it in a clear, readable format;

  • ask us to correct, complete or update it;

  • ask us to destroy it when it is no longer needed, unless the law requires us to keep it;

  • withdraw your consent at any time. This does not affect processing already carried out.


To exercise any of these rights, email info@relevancesa.com with the subject “Privacy request”. We may ask you to confirm your identity. We will respond within 30 days; if a request needs more time, as the Regulations allow, we will tell you.


If you are not satisfied with our response, you may lodge a complaint with the Saudi Data & AI Authority (SDAIA).

9. Cookies

This website does not use cookies for tracking or advertising. If we add tools that use such cookies in future, we will ask for your consent first and update this policy.

10. Changes to this policy

We may update this policy. The date at the top shows when it was last changed.

11. Language

This policy is published in Arabic and English. If there is any difference between them, the Arabic version prevails.